Why Public Relations?
Whether you're launching a new company or celebrating a century of business, your products and services have competitive advantages. But you're missing huge sales opportunities if you don't spread the word about them.
The solution is a targeted public relations program, the most cost-efficient, effective way to generate visibility to help grow your business. PR is more than just an image builder. It's part of your sales efforts.
Sharing the right news and stories with the media results in editorial coverage about your products and company that positions your business as engaged, innovative and thriving—to attract customers. Editorial coverage is more credible than advertising and other paid content because it's the media telling your story, not you. And it can be prolific—a single press release can trigger stories in many digital and print media outlets.
You have more to promote than you think. In the crowded media marketplace, how is your voice being heard?
How You Benefit
Martin Flory Group has helped hundreds of companies focus their message and amplify their voice in the recreational and commercial marine, and outdoor and RV markets. Our respected relationships with digital and print media editors, as well as freelance writers, generate widespread, credible editorial coverage.
You benefit from our professional assessment of your products and activities to identify the abundance of relevant, newsworthy topics to publicize. We structure your PR program for a timed, consistent flow of information to the media. We write press releases in ways editors favor, ensure the relevant contacts receive your messages, and maintain our reputation of excellence with quick and thorough support.
The resulting news items and stories in multiple national and regional media outlets reaches an impressive audience of potential customers. Because PR is an ongoing process, the regular sequence of press releases results in consistent yet varied editorial attention that gives your company sales-enhancing visibility. We also guide you in ways to use your press releases and the resulting media coverage directly as sales tools, further increasing the value of PR.
Who We Are
Martin Flory Group is a small business with deep roots and a respected reputation in the global marketplace. Our team's experience spans decades in the areas of business, journalism, marketing, boating and outdoor recreation.
We are closely connected to the industry through many associations, including Boating Writers International, Outdoor Writers Association of America, regional writing groups, the National Marine Manufacturers Association, Marine Retailers Association of America, National Marine Electronics Association, Association of Marina Industries and other organizations.
Since 1998, Martin Flory Group has served as Executive Director of the National Marine Representatives Association, the organization for independent sales representatives. We are home to the NMRA's headquarters and operate all aspects of the association.
In addition to our daily interactions with the media, we attend major industry trade shows worldwide to represent our clients to the journalists there. We also interact regularly with manufacturers, boatbuilders, distributors, reps, dealers and marina operators on various projects for our clients. We utilize all our resources and connections to support your business goals.